If I could have anything in 2024, I would like for Adobe to completely redo their Web SDK extension in Launch (Data Collection Tags). This article is not an instruction manual on how to use it. In fact, I’d like to just forget about that for now. Some friends and I were discussing AEP implementation … Read more
The 2024 Adobe Summit will be maybe my 10th Adobe Summit? 12th? Can’t remember, doesn’t matter. What matters is I’ve pretty much done everything. I’ve stayed in AirBNBs, other strip hotels, gone without a pass, been to pretty much every restaurant at the Venetian, walked through every booth, been to the Bash. The point is: … Read more
A dataset is where data lives. With any of my guides, the first thing I want to do is link to Adobe’s documentation on datasets. It’s pretty good. The intro paragraph does a great job at explaining what the heck it is (in contrast to datastreams). There’s this data lake. A dataset is the water … Read more
The evolution of the analytics industry has taken us through some fascinating transitions. Specifically AEP has introduced a new paradigm in digital marketing. As a marketing cloud leader, it is a model for how these SaaS products should be packaged. With that said, a new tool paradigm inherently means we have to change the way … Read more
This is a post about AI. Everything I’m about to write is incorrect. However, barring some overreaching legislation, I am confident it’s accurate. If that doesn’t pique your interest, I don’t blame you. My article on AEP Datasets is coming out soon enough. If you look at my last 4 or 5 thought pieces, you … Read more
The Digital Analytics Association (DAA) announced today (Jan. 8, 2024) that they are shutting down operations. This marks the end of an era. According to their email: We have seen decreased community engagement with DAA over the past few years, and, in turn, decreased funding, so we must close. This comes after (anecdotally) lackluster attendance … Read more
Let’s get straight to the point. Datastreams make sure data gets from your source (like a website) to your destination (like AEP). A datastream can also transform your data from ugly to pretty (or bad to good) with the Edit Mapping feature (AKA “Data Prep”). Additionally, the Edit Mapping section (Data Prep) lets you pass … Read more
This is my follow-up to my last post about AEP Schemas. In this post, we go into specific fields in a schema. We’re going to go into gory detail. I want to direct you to Adobe’s own documentation on this, too. It’s pretty good but doesn’t quite go as deep or hypothetical as I’d like … Read more
This is my first article in my upcoming series of AEP guides. Before we start – it’s all been said before. There’s already the Adobe documentation and an older article from Bounteous. My goal for this series is to help AEP concepts make way more sense to front-end technical marketers at the risk of leaving … Read more
I’m really sinking my teeth into Adobe Experience Platform (AEP) and wanted to share a few quick tips about debugging AEP that I’ve found helpful. If you’re reading this, you are probably already using the AEP Debugger. I also recommend checking out David Vallejo’s Analytics Debugger, which is an awesome AEP object explorer. Anyway, I … Read more